LEWCOMMERCE

LEWCOMMERCE · Work

Work for local businesses.

See what I built for a landscaping firm and how I’d approach two common jobs for local businesses.

Landscaping project Hypothetical examples

Real project · Website design

Eight landscaping services on a two-page site

The brief

A local landscaping firm needed to explain eight services across 24 towns and help visitors book a site visit from a phone.

What I built

The homepage explains the services and areas covered. A separate portfolio shows finished jobs, with click-to-call and WhatsApp for mobile enquiries.

What changed after launch

I reduced image sizes and switched on browser caching. Google PageSpeed Insights recorded the changes shown here.

See website design packages

Mobile PageSpeed results

Performance score
73 to 85
Main image load time
5.3s to 3.4s
Page size
787 KB to 282 KB
Same site before and after the speed work, 9 September 2026.

Hypothetical examples

These fictional briefs show what I’d build or check for each business.

  • Hypothetical example · Website design

    A guesthouse that wants more direct bookings

    Guests can see the rooms on booking sites, but the guesthouse’s own site makes it hard to check availability from a phone.

    1. Show room photos, what’s included and useful information about parking and check-in.
    2. Link each room to the guesthouse’s existing booking system.
    3. Test the route on a phone and measure how many visitors click to check availability.
    Explore website design

  • Hypothetical example · Local SEO

    A clinic that’s hard to find on Google Maps

    The clinic offers several treatments, but patients searching nearby see outdated opening hours and a single page that covers every service.

    1. Correct the Google Business Profile and make the address, hours and phone number match the site.
    2. Write a page for one priority treatment with practical booking information.
    3. Record the starting search visibility and review what changes in profile calls and website clicks.
    Explore local SEO

  • Hypothetical example · Site monitoring

    A trades firm with a silent contact form

    A plumber still gets calls but hasn’t seen a form enquiry since the website was updated.

    1. Send a test enquiry and check the inbox, spam folder and form settings.
    2. Fix the routing if it’s within scope, then test delivery again from a phone.
    3. Include the form in the regular checks and explain what was tested in the monthly report.
    Explore site monitoring

  • Hypothetical example · Brand & print design

    A decorator whose quotes and van look unrelated

    The logo reads well on the van but becomes hard to recognise on a quote or a small business card.

    1. Check how the existing mark reads at different sizes.
    2. Create a consistent logo, type and colour setup for print and screen.
    3. Apply it to a quote and a business card, then supply the artwork ready for print.
    Explore brand design

  • Hypothetical example · Printing

    A café trialling a new lunch menu

    The owner wants to try the new menu in the café before ordering a larger batch.

    1. Agree a quantity and paper suitable for the tables and counter.
    2. Check the text, prices and trim area, then send a proof for approval.
    3. Order a small first run so the café can revise the menu before it reprints.
    Browse print products

  • Hypothetical example · Facebook Ads

    A garden installer with gaps in the diary

    The installer has photos of finished jobs and space to take on work in a specific area.

    1. Build ads from the installer’s photos and set the area the team can serve.
    2. Test the enquiry route and confirm tracking before the ads start.
    3. Review cost per enquiry and ask which leads turned into quotes.
    Explore Facebook Ads

  • Hypothetical example · Email marketing

    A salon that wants customers to book again

    Regular clients know the salon well, but some go months between appointments and forget to rebook.

    1. Set up an opt-in and use contacts the salon has permission to email.
    2. Write a reminder around the usual gap between appointments.
    3. Send people to the salon’s booking page and review clicks and bookings where tracking allows.
    Explore email marketing

  • Hypothetical example · Ecommerce

    A small shop losing buyers before checkout

    A Shopify shop gets product views, but shoppers often leave before they finish an order.

    1. Walk through a purchase on a phone and check where shoppers drop out.
    2. Check if delivery costs, sizing or returns information is hard to find.
    3. Prioritise one change and agree how to measure it after launch.
    Explore ecommerce

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